WSJ Analysis Number 3 Essay Example | Topics and Well Written Essays - 500 words

WSJ Analysis Number 3 - Essay Example Yamahas position is that of saying that the other side would, â€Å"have seized on safety and product enhancements that Yamaha has made to the Rhino to allege baseless claims about the stability of the vehicles,† (Conkey & Trottman, 11/04/08). Like other vehicles of the sort, the Rhino, according to Yamaha, was designed to go in the areas in which are considered to be all terrain and handle such things as what can be hazardous environmental conditions. Yamaha further maintains its claim that it has done everything within its power to maintain a complete level of maintenance on its products. Legislation as of August 2008 would make it possible for those standards that would have been voluntary beforehand, to be more required as a result. Further stating that they cannot respond to claims that have not been brought forth with any proof as of yet, Yamaha insists upon the standard business claim of truly caring about each and every customer. As for relevance to the marketing issue, any form of discrepancy as it comes to the safety of a product or service that a company may provide, can result in a great deal of problems for the companys economic future and the image which they bode with both their customer base as well as federal regulators. This sort of concern in regards to the issues of product safety can prove to be very fatal to the overall stability of the company itself. With the current economic status of the nation being tenuous at best, any sort of doubt in corporate integrity and that which they produce for the public, can only prove to be more disconcerting to a market already stressed from economic uncertainty of the present day. As has been in the case in other circumstances, it is often times very common for a company to fight off such allegations made in the hopes of saving the reputation that they have. In some cases to settle when