Fashion Marketing and Advertising. Marks & Spencer Essay

Fashion Marketing and Advertising. Marks & Spencer - Essay Example The essay "Fashion Marketing and Advertising" examines the strategies of marketing in fashion. Limited Collection brand is the fashion-forward brand of M&S created last 2004. The new face of Limited Collection is aimed to attract the young generation of women below -35. According to M&S, â€Å"it is the latest contemporary cut straight from the catwalk and brings a whole new attitude to style.† Though M&S had established its name over years, Limited Collection brand being new to the industry will be open to possibilities of threats from the simplest to the most complicated one that should not be overlooked. Generally, M&S makes the use of certain management strategies to anticipate threats like competition in the current retail environment. Thus, the purpose of this paper is to systematically gathered data, record and analysis of information concerning Limited Collection brand in the external marketing environment. Without this marketing research it would be impossible to deal with the competitors by making use of different marketing strategies. A marketing and advertising plan about the Limited Collection brand will be given focus as well as the analysis on how M&S manage to undertake the competition in the current retail environment that would make the brand successful. The success of the business lies entirely to the customers. Once the companies have them, customer should be satisfied by meeting their needs and demands. M&S is doing the same way, to prioritize its 21 million weekly customers.