Global Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Global Marketing - Essay Example Because of this free flow of information, it has to be said that there has been a tremendous rise of competition in the global market place. As of the recent times, many companies are focusing on entering many new markets for the purpose of clocking significant business growth opportunities. It has to be said that this particular project discusses about the internationally acclaimed ethical cosmetic and beauty product offering company Body Shop and its efforts related to entering the market of China. Introduction The world of the 21st century is moving at a rapid pace. The tremendous momentum of the pace is being spearheaded on the basis of fast growth and rapid development. It is of considerable importance to mention that the rapid growth of the telecommunication technology has acted as a major catalyst in promoting tremendous growth for the emergence of high speed internet technology. It is largely relevant to mention that the faster penetration of the internet has resulted in a tr emendous spike of acceptance of Smartphones in the markets of both the developed as well as developing economies. Because of the smooth and seamless integration of the developed world with the developing economies on the lines of the technology medium, it has to be said that the world in itself has transformed into a single and well connected entity. It has to be said that the globally connected entity has resulted in the